The Heartbeat of Horology
More than a transaction, we connect connoisseurs with a legacy of precision and art.
Our Philosophy
Our journey began not with a business plan, but with a profound respect for the craft of watchmaking. We believe that a luxury timepiece is more than an instrument for telling time; it is a vessel of history, a masterpiece of engineering, and a personal statement of style. We are not just sellers; we are curators and guardians of this legacy, dedicated to connecting each unique piece with an owner who will appreciate its soul.
At Lux Watches, every tick of a second hand tells a story of dedication, and we are here to help you find the story that resonates with yours.
Our Commitment to You
Unwavering Authenticity
Every timepiece in our collection undergoes a rigorous multi-point inspection by certified watchmakers to guarantee its authenticity and perfect condition. Your trust is our most valued asset.
Curated Expertise
Our team possesses a deep passion and extensive knowledge of horology. We provide expert, transparent advice to help you navigate the world of fine watches, whether you are a seasoned collector or a first-time buyer.
A Personal Journey
We believe acquiring a luxury watch should be a memorable experience. We offer a personalized, one-on-one service, ensuring that every step, from inquiry to delivery, is seamless and tailored to you.
A Journey Measured In Decades
From a single showroom in București to a global concierge serving collectors across continents.
2010 — Founding
Lux Watches is founded in București with a singular mission: to make haute horlogerie accessible without compromising on authenticity.
2015 — Global Network
Established partnerships with authorised dealers and private collectors across Switzerland, Italy and the Middle East.
2019 — Certification
Our authentication lab is elevated to industry standard — watchmakers certified by Swiss training academies, equipped with dedicated tooling.
2025 — Digital Concierge
A fully digital acquisition experience — virtual previews, encrypted transactions, global insured delivery. The future of fine watch collecting.
Begin Your Journey
A masterpiece of time is waiting to become part of your story. Explore our collection and find the one that speaks to you.
Explore The Collection